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RiverDogs launch Festival de Lectura at BCSD schools

Published Monday, March 18, 2019

Photo from the announcement at College Park Elementary

RiverDogs manager Julio Mosquera reads to students as Charlie the RiverDog acts out scenes at College Park Elementary. Mosquera and Charlie visited the school with the and he team announced the Festival de Lectura partnership with Berkeley County School District. (BCSD photo)


Students, educators and representatives of the Charleston RiverDogs packed the multipurpose room at College Park Elementary Monday morning for an announcement on how Charleston's professional baseball team would be partnering with Berkeley County School District to promote literacy.

Students laughed, screamed and clapped as Charlie the RiverDog danced and news of the partnership was shared.

The goal is not just to promote literacy, but to make it exciting for BCSD's English learners. In officially launching the Festival de Lectura, the RiverDogs, in conjunction with MUSC Health, have created an interactive program that will reward students who meeting designated reading goals. The kindergarten through fifth grade program at Hanahan Elementary, Goose Creek Elementary, Mount Holly Elementary and College Park Elementary will begin on April 1.

"We are so excited that the RiverDogs have partnered with us to make learning fun," said BCSD Superintendent Dr. Eddie Ingram. "We have over 42 languages and 3 dialects spoken by our students so we appreciate any effort to improve literacy efforts with English learners in our communities as they continue to become more diverse each day. We're looking forward to celebrating these students with the RiverDogs as they reach all of the goals set out before them."

In addition, the team announced it would take the field as the Los Perros Santos for select games during the 2019 season, celebrating the Lowcountry's growing LatinX population and the organization's contingent of Spanish-speaking players and employees.

Complete with specialty jerseys and a rebranded logo, the RiverDogs will sport their new identity for four games during the 2019 campaign: Saturday, June 8; Sunday, June 9; Thursday, July 11 and Tuesday, August 6.

"We are excited to announce our new identity as well as partner up with the Berkeley County School District for a reading program to connect with our LatinX fans in the Lowcountry," said RiverDogs President and General Manager Dave Echols. "Our fans have latched onto our Holy City brand on Sundays and we see the Perros Santos as an extension of celebrating Charleston as one of the most welcoming and friendly cities in the country."

Additional information about the special games and related promotions can be found on the RiverDogs website.